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Version: v4

Embedded Moments Design Guideline

Color Schemes and Applications

Navbar labels are the textual elements used for menu items. They can be in both light and dark colors.

Navbar labels appearing in the main menu as icon labels and the logotype
Dark navbar labels
Light navbar labels
Navbar labels appearing in the tab list as tabs and the “sort” icon
Dark navbar labels
Light navbar labels
Navbar labels appearing in the tab list as tabs and the “sort” icon
Dark navbar labels
Light navbar labels

Contrast Is Important

The more contrast you set between the text and the background, the more legible the text will be. If you pick a light background for your page, you should set your text in a dark color, and vice versa.

Dark navbar labels

Do

Don’t

Light navbar labels

Do

Don’t

Backgrounds

Background Sizes

Embedded Moments can be displayed in both landscape and portrait modes. This means that you need to provide two background images for your game, one for each orientation.

Sizes

Cropping Backgrounds

When Embedded Moments is opened on a device with a short screen, the background image will be cropped to fit the screen.

Designing Background Images

Style

The background image shall not be too prominent that it takes the user’s attention away from the main content. Therefore, we suggest that you add simple patterns on the background and keep the contrast within the background to a minimum.

Do

A background that doesn’t catch the user’s attention
- Fewer colors
- Low contrast between the foreground and the background

Don’t

A background that catches the user’s attention
- Too many colors
- Too much contrast between the foreground and the background

What to Place in the Background

You may add patterns or illustrations to the background as long as they don’t get too much attention from the user.

Patterns with low saturation

Do

- Simple patterns with low contrast against the background

Don’t

- The contrast is too strong

Illustrations with low saturation

Do

- Illustrations with low saturation give the user a feeling of tranquility

Don’t

- The contrast is too strong
- The illustration is too complex

Simple background with limited decorations

Do

- Limited use of decorations

Don’t

- Cluttered decorations
- Decorations occupy too much space

Safe Zones

To ensure that the entirety of the illustrations in the background can be seen by the user, please keep the illustrations within the safe zones defined below.

Patterns with low saturation

Rules
Examples

Illustrations with low saturation

Rules
Examples

Simple background with limited decorations

Rules
Examples

Background Color of the Sticky Tab List

You can set a background color for the sticky tab list. The tab list will fit well with the rest of the UI if you pick the color from the top area of the background image.

Rules
Examples