Content operation
Where can players find the games and content inside the app?
Different sections inside the app
| Location | Function | Screenshot |
|---|---|---|
| Home - For you | (By default) Game of the day - showcases the game card (Swipe left) Story of the day - showcases the post (Swipe left)Event of the day - showcases the community event |  Game of the day & Story of the day & Event of the day |
| Home - For you |  | |
| Home - For you |  | |
| Home - For you | Tap on the specific hashtag to see posts tagged with this hashtag
✔Posts tagged with certain specific hashtag ✔Game collections |  |
| Home - Dailies | All Game of the day & Story of the day & Event of the day sorted by dates |  |
| Discovers |  | |
| Discover - Trending |  | |
| Game page | Developers can pin their featured posts to this section The TapTap operation team can help customize the button text and the redirect link The TapTap operation team can help add the Discord portal to the game page |  |
Manually configurable promotional slots
| Configurable promotional slots | Notes |
|---|---|
| Game of the day + push notifications of the game page to all the players | *Newly released games or games in the testing phase will be given higher priority |
| Story of the day | *Posts like Dev logs or developer interviews would be given higher priority |
| Community Event & Event of the day | *Games with upcoming news such as major updates, giveaway, beta tests or official launch may be featured in the TapTap community events to encourage user-generated content. Past community events: |
| Trending | *The game selected as the Game of the day will be put in the first place in the trending search on the same day |
| Upcoming | *Games with upcoming news such as official launch, open beta tests, closed beta tests, major updates will be configured in the upcoming section together with the exact date and event type |
| More exposure to game cards and posts | *Game cards and posts could be given more exposure in the feeds during important event milestones (official launch, beta tests, major update etc.) |
| Custom button in the game page | *The TapTap operation team can help customize the button text and redirect link according to the developers' needs (beta test recruitment, Discord invitation, official website pre-registration…)  |
Content types inside TapTap
- Content produced by TapTap editors and professional content creators
- Reviews and let’s plays produced by senior editors and content creators → Could produce targeted content such as previews and reviews to further promote the games
- TapTap profile pages of editors and some content creators:
| Title | Name & Profile link |
|---|---|
| TapTap editors | |
| Content creators |
- User generated content: voluntarily produced by TapTap users → Providing incentives such as hosting community events to encourage interations and promote the games
- Content produced by developers: first-hand news & content → Posting regularly from the official account to interact with players is recommended
How to plan and create your official posts?
Recommended content scheduling
| Stage | Content type | Examples |
|---|---|---|
| Onboarding | Dev say hi | |
| Warm-up | Devlog | |
Preview or warm-up for major milestones (launch/beta/update). Should include: | ||
Latest news/introduction | ||
Giveaways | ||
FAQ | ||
| After the official release/beta test/major updates | Official announcement post | |
Guides/Walkthroughs | ||
Community events | Settlement Survival community event:Share your best settlement | |
In the case of beta tests (OBT & CBT), it’s recommended that the developers could send out another annoucement after the beta test ends, and pin it to From the dev, in order to inform players of this information |
Content production & posting guidelines
Suggested format and length:An article that contains a video (to increase conversion)/key visuals or screenshots + texts. The post should include the key information needed and the suggested length is between 250 - 350 words
Things to check before sending out the post [!important]:
- Whether a game has been “mentioned” in the post:
- There is a Mentioned games section on the right-hand sidebar of the post editor. At least one game needs to be added (usually the game to be promoted), otherwise, it will not be distributed in the home feeds and will not appear on the game page of relevant games. The game cards inserted in the post will be automatically synchronized here
- Whether the post status is Public :
- The post's status should be Public in the Visibility section at the bottom right. If it is Unlisted or Private, it will not be distributed normally in feeds (players will still be able to see the Unlisted post via the link or in the writer’s personal profile, but will not see it elsewhere in the app)
- Whether the post has a thumbnail :
- At least one image should be added to the post (if the post contains a video, then don’t forget to upload the video cover) to function as the post thumbnail
- Whether a game has been “mentioned” in the post:
Post title:
The post title should include the game name, event type, and event time to help players quickly grasp the key message. Developers could also add a word or two on the game's most typical feature (Zombie shooter xxx; indie puzzle game xxx etc.) to the title
e.g.
Fortnite new season update coming on Apr xx!
Madtale | Closed beta test available now!
Text-based puzzle game CaseCracker coming to TapTap on xxx!
Call to action:
- Invite players to take the desired action (pre-register/join the official Discord server/participate in the beta test etc.) both at the beginning and the end of the post to emphasize its importance
A Brief introduction of the game:
Usually in one or two sentences about the general features and gameplay style of the game at the beginning of the post to help players know what the game is like
e.g.
Life Makeover is a limitless dress-up and social simulation game where you can create your very own avatar, customize dress-up and makeup, design one-and-only garment by yourself, build your dream house and chill with your besties!
Images & gifs:
- It’s recommended to add some key visuals, gifs or screenshots to the post to make it more accessible
Insert game cards:
- It’s also recommended to insert the game card at the very beginning of the post for players to download/pre-register for the game directly, or to jump to the game description page for more details. Multiple games (no more than 20) can be added to the post and these selected games will also show up in the Mentioned games section
 Use this function to add game cards to the post |  Search for the game name  Game card preview |
- Video
Upload the video directly (recommended). Please don’t forget to upload a video cover as well
Insert a YouTube link of the video (not recommended). Please insert the link and choose [Display as card], so that players can directly watch the video on TapTap without jumping to external websites
Display as card
YouTube video preview
Discord invitation link
Please put the invitation link at the beginning of the post if you wanna specifically invite more players to join the official Discord server. Please choose [Display as card] for the link as well
Display as card |  Preview |
Hashtags
Relevant hashtags can be found and added in the Tags section on the right-hand sidebar (check this to see all the hashtags currently in use). Appropriate hashtags can help distribute the post to more players
Schedule the post
Use the Schedule function to publish the post at the designated time
How to better promote the game to more players
Plan the community posts properly
- Schedule the appropriate content according to the corresponding stages: [First reveal] - [Warm-up] - [Offically online], in order to accumulate pre-registrations and attention through constant content exposure
- Please contact the TapTap BD team or operation team in advance in terms of important milestones to apply for promotional slots on TapTap
Developers can use the following functions to better manage the game page
Add new moderators:
New moderators can be added using the Admin tools by the admin of this game. [Webpage version of the game page] - [Admin tools on the right-hand sidebar] - [Authority management]
Pin important official posts to From the dev as featured posts:
[Webpage version of the game page] - [Admin tools on the right-hand sidebar] - [Posts] - [Use the post ID to search for the post] - [Pin the post]
Push notifications in Developer Center (an effective approach to inform players interested in the game of the latest game news):
Developers can push 1 post to all the players who have followed the game (players who have pre-registered for/downloaded/wanted the game)
[Developer Center] - [Game Operations] - [Push Notification of Official Posts] - [New posts to push]
The forum on the webpage version can also be managed via the Admin tools. Developers can pin revelant hashtags as filters and add useful links in the sidebar:
Pin hashtag: [Webpage version of the game page] - [Admin tools on the right-hand sidebar] - [Manage pinned hashtags] - [Pin hashtag]
Add useful links: [Webpage version of the game page] - [Admin tools on the right-hand sidebar] - [Manage useful links] - [Add new links]
 From the dev  Push notifications |  Admin tools  Hashtags and useful links in the game forum on the webpage version |
Active interactions with players
When responding to player reviews, it's important to be genuine and respectful. You should always make an effort to communicate with players in a calm and friendly manner, without being dismissive or indifferent. Honest and sincere communication can help players feel more secure.
One thing to avoid is copying and pasting responses, as this can come across as impersonal and insincere. Instead, take the time to craft thoughtful and personalized responses that show you're engaged with the player's feedback.
If you come across a long or negative review, it's important to respond in a timely manner and in a way that demonstrates your willingness to listen and address any issues raised. Responding to reviews can help build a positive image for your brand, and official responses will be given priority placement under player comments, making it more likely that subsequent players will see and engage with your message.